Founded in Switzerland in 1918 by George Schaeren, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish "Yo mido", I measure.

Mido's ambition is to produce watches with the characteristics of a good friend. You feel good when you see it; it is very reliable and always there when you need it; it has a character of it own and you will pass your life together.