Luxury with a conscience, or in other words, "honest luxury"

Gaby Aghion designs her first collection in 1952 and the story of Chloe begins. An alternative to the stiff formality of haute couture, Chloé offers an elegant and modern wardrobe with relaxed silhouettes in high-quality fabrics and refined details. Gaby Aghion organises Chloé’s first fashion show for the Spring-Summer 1958 collection at the renowned artist’s haunt, Café de Flore. From then on and until the mid-1960s, Chloé’s youthful and spirited fashion shows are held at other Left Bank cafés, the same venues that were the backdrop to the counter-cultural revolution of the day.